Panerai Watches and Ferrari

Officine Panerai has just presented its latest product, the Ferrari Engineered watch collection, at the Ferrari test track in Maranello, Italy. Designed in association with Ferrari Motor Co., the new watches are an amazing blend of the best qualities of both Italian brands. Even the amateur watch aficionado can recognize that the new collection has been produced by Panerai and the watches have design shapes taken from Ferrari sport cars, including the prancing horse and the well-known Ferrari emblem.

When the agreement between Ferrari and Girard-Perregaux expired, there was an opportunity for Panerai to step in and build a definitely profitable cooperation; two Italian companies that have many common values – long-established Italian design traditions, technical know-how, excellent quality.

Panerai’s chief executive officer highlighted that his company had got inspiration for this watch collection from the Ferrari automobiles and that you could recognize the shape and designs from Panerai, but it was an absolutely new case specifically made for Ferrari Motor Co. He also added that Officine Panerai had regularly shown their work to Jean Todt and the Ferrari team, and they approved it or they asked Panerai’s experts to look at the automobiles for inspiration once again. Ferrari’s experts were ever so kind to Panerai giving them freedom in their work. So Panerai has not forsaken its high Italian design, because it comes from the hearts of the company’s experts, but shows the appearance of Ferrari in a marvelous way. He also told that you could recognize that this watch was Ferrari; when you saw the watch, you noticed it was a Panerai timepiece, but you also recognized that it was a Ferrari.

Ferrari has a very friendly collaboration with Officine Panerai. "Made in Italy” is vital to Ferrari. Ferrari Co. has studied the production of Panerai watches very watchfully. The management of Ferrari Motor Co. wants Ferrari drivers to wear these nice watches.

There have long been rumors about Panerai going to produce the Ferrari watches, from just slapping a Ferrari logo on existing watches and multi-colored straps, and all of them turned out to be very, very wrong. The new watches have been designed from scratch and are not part of the Panerai collection, and never will be.

The new collection named Ferrari, features the Ferrari name and emblem on the face, but it is signed 'Engineered by Officine Panerai on the case back.

The Ferrari collection is made up of two lines, one that is sporty and very graceful, the Grantourismo, and another that is extremely sporty, the Scuderia line. Panerai’s existing outlets sell the watches, but there is a probability that some Ferrari merchants will distribute the watches too.

Additionally to these two Ferrari lines, which cost between US$5,000 - 30,000, there will also be numbered edition watch lines, the first line will be a GMT fitted with Panerai's in-house movement, the P2002/02 featuring an extraordinary eight-day power reserve. The limited edition is like Panerai’s philosophy and the watch-making giant will go on doing important things for Ferrari. It all depends upon how things turn to be in the future.

Panerai developed these first two lines of Ferrari Engineered by Officine Panerai pretty fast, in eight months. This is a great challenging accomplishment. Panerai’s chief executive officer said that he had suffered when the collection was being developed as he was not content with the designs, but finally the company’s designers had found the right solutions.

Officine Panerai has signed a long-term contract with Ferrari, and supported by their friendly cooperation, Panerai will keep on offering beautiful and revolutionary Ferrari watches for many years.

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